Following post about Email List Targeting and Segmentation, we think sharing some statistical data would very well serve as indicator how important segmentation really is.
In the chart below you can see how effective are different email marketing tactics rated by B2B and B2C marketers.
Delivering content relevant to a segment – has been rated as the highest in terms of tactical effectiveness.
Even though relevant content is rated the highest, “email campaigns to house list” is most cost effective tactic because it requires less effort and costs less to achieve high levels of effectiveness. You should definitely harvest your email list and keep it satisfied while delivering the best content to specific segments, in this way you will ensure your email marketing success.