- Tracking and Reporting

Email Newsletter Response Rates

In the chart below you can see how B2B email newsletters perform against B2C newsletters in open rates, click-through rates and conversion rates.

Almost 1,500 marketers have provided their input in determining the numbers below, and they found that email newsletters usually contain more links to information and offers than non-newsletter emails. Because of this fact, click-through and conversion rates become important as indicators of email newsletter performance.

Email newsletters to consumers or B2C have an edge over B2B newsletters in terms of response rate performance across the board.


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